Before joining Imperas, Kevin held a variety of senior business development, licensing, segment marketing, and product marketing roles at ARM, MIPS and Imagination Technologies focused on CPU IP and software tools. Previously Kevin was a principal analyst for IoT at ABI Research, focused on connected embedded and IoT, including value chains for IP, SoCs, software, standards and ecosystems. Kevin started his career in custom SoCs for mobile and embedded applications with semiconductor firms in both Europe and Silicon Valley. Kevin received his BSc degree in Microelectronics and Microprocessor Applications from the University of Newcastle upon Tyne, UK.